How do you go from talking to users to getting your first customer?

The sole reason for a startup's failure is usually the quality of its product.

And how can it get better?

Engage directly with customers.

Move fast, test new products, improve, and focus on product-market-fit.

Switch to a new market if you are in the wrong one.

And, learn to do the sales.

How do you initiate sales?

Write effective sales emails!

→ Keep it brief

→ Use clear, simple words.

→ Talk directly about the customer's issue.

→ Avoid fancy formatting and stick to plain text.

→ Introduce yourself as the founder and mention your achievements.

→ Include your website's link.

→ Call to action.

Construct a sales funnel by:

Make a list of your customers, email them, book a call, set pricing, and close them as a customer.

Don’t forget to onboard them to make sure they start using your product.

Your first customer should be your easiest!

Provide money-back guarantees or opt-out options.

Excellent insights from @ycombinator