People care about real problems!

The most frequent mistake in product development is creating something that doesn’t solve a problem.

When you talk to users about the problem, it's not something they really care about.

People don’t really care about made-up problems.

People care about REAL problems!

And if people don’t care about the problem, they won’t care about your solution.

The key is to become passionate about solving a real problem!

How to focus on real users’ problems?

⇒ Engage with your target audience

Interact with your target audience to get insights into their challenges and needs. Deeply understand the problem's context and how it affects potential users.

⇒ Empathy is key

Put yourself in their shoes to understand not just the surface-level problem but the underlying issues contributing to it

⇒ Iterate based on feedback

Seek feedback from customers. This allows you to refine your solution, ensuring it remains aligned with customer needs.

⇒ Focus on value creation

Ask yourself, "What value does this add to the customer?" If the feature, product, or service doesn't solve a real problem or add significant value to the user, reconsider its necessity.

The foundation of a successful startup lies in identifying a high-quality problem and aiming to solve it.

Video credits: Y Combinator

To see the complete video, go to: https://lnkd.in/gCJ9KwK7