How to build and maintain startup momentum?

Growth alone isn't sufficient for startups; they require momentum. 

Momentum refers to rapid growth that propels a startup to expand. 

Indicators of initial momentum in startups include organic referrals, repeat customers, and significant deals. 

To capitalize on referrals, invest in teams to handle the sales process and increase customer volume. 

With repeat customers, ensure consistent or enhanced service experience. 

And for large deals, have resources for inventory, workforce, and necessary assets to manage company expectations.

Losing momentum can have adverse effects. 

Referrals may not convert to repeat customers, repeat customers may not increase their purchases, and major buyers might not bring in more clients.

To manage momentum, startups should secure stable funding, invest in the right team and resources, and implement processes for better cash flow.